So a little over a week ago I had a book release party for my long awaited (at least by me) ebook: The Mission (out now on Amazon and wherever ebooks are sold, print on demand). Let me say doing marketing for a book is a job in itself. I’m sure I’ll need a publicist. But the kick start was planning the a party which was nerve-wracking.
If you ever have to plan a publicity party here are some tips:
- Do an RSVP but don’t expect people to stick to it. More or less may come, people will invite others at the last minute
- Pick a venue that matches the crowd your book caters to. You can get interest from people who are already patronizing the place to see what your little shindig is all about.
- If you can do a book reading, please do! I picked a place with a live band so that was a no go for me but I would have liked to.
- Have food. People don’t know you as an author yet so enticing folks with treats helps to get attendance.
- Have giveaways.Make those giveaways related to the book. In my book the girls go out to eat a lot, so we had a gift card to a restaurant. I also had giftcards to amazon so they can buy the book (or whatever) and of course giveaways of the book.
- Expect people to want a signed copy. In fact no one is buying a book without a signature so have lots o pens!
- Have business cards. This is also a great networking event. You never know who will attend
who you can work with in the future to help you with marketing and you help them by being a speaker to their class or group etc.
- Decorate, have a poster of your book. It not only lets guests know where the function is, it may entice other patrons.
- Have a photographer. You want to remember this event. And the pictures are good advertisements on your site.
- Have a person help you with getting payments and storing the money properly. You don’t want to be focusing on the money situation, you want to be networking, talking and such.
Things I would have done but didn’t
- Advertised to more people. I kept it to family and friends. I could have extended the invite to more people and sent something out via twitter and facebook and my meetup groups etc.
- Have knick knacks. Having more items with my book title on it is more advertising (like pens and bookmarks).
- Do a joint party with other authors, preferably writing in a similar genre as you. More people. Even better if that other person already has a following who could be interested in your book. You get interest from their guest and visa versa and you split all the costs for the party.
- Have your party at a place that will also hype your event. I did not and I can’t help but think that it would have helped if that was offered.
Well for the first time, I can’t complain. It was a learning lesson and a lot of fun. Hope this helps!